Building Brands That Become Known
We partner with established service-based founders worldwide who are ready to elevate their brand through strategic, organic content.
At Collab Teams, we help you go from expert to known authority, using a data-driven approach to strategy, editing, and management across social media, YouTube, and podcasting.
Our goal is simple: to help you attract ideal clients, build trust, and convert your audience into long-term customers through consistent, powerful content.
A Boutique Agency With a Strategic Edge
Based on the Gold Coast, Australia, Collab Teams was founded in 2020 and has supported hundreds of clients in growing their visibility and authority online.
We specialise in:
Content Strategy Intensives — building clarity, structure, and systems around your content.
Post-Production — editing and design that reflect your brand and message.
Distribution & Management — ensuring your content reaches the right people, on the right platforms, at the right time.
Our focus is on helping established businesses build founder-led brands that connect deeply with their audience, elevating visibility, consistency, and credibility online.
Meet Petra Coulson — Founder & Director
Petra has been running her own businesses since 2019, after years of leading large teams and managing multi seven-figure operations.
As a former General Manager overseeing over 100 staff, she knows what it takes to build systems that work.
Armed with a Bachelor of Business (In Marketing & Management) and a Diploma in Event Management, Petra combines strategic thinking with creative execution.
She’s worked with some of Australia’s most recognised brands and hundreds of ambitious founders, helping them create content systems that drive real results.
A wife and mum of two, Petra understands the balance between ambition and life. She’s passionate about helping founders build visibility and impact without the burnout, through strategic, sustainable content that works.
Meet the Team Behind Collab Teams
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Georgie Gniel
TEAM LEADER & PROJECT MANAGER
Georgie is our go to for all things websites, launch support, getting your online offers out into the world and supporting our team BTS. When she’s not deep in a site refresh or setting up a client’s masterclass, you’ll find her lifting some heavy things at CrossFit, running women’s events or supporting them within her coaching business. Georgie brings grounded energy, and a whole lot of heart to every project.
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Alex Hiebert
MAIN EDITOR & CONTENT SPECIALIST
Alex brings ideas to life through creative, high impact video editing that captures attention and brings a vision to life. With a background in dance and a love for all things expressive, she’s happiest when she’s creating something from scratch. A adventurer at heart and self proclaimed professional yapper, she loves getting out of her comfort zone. -
Erin McCosker
CONTENT SPECIALIST
Erin has a knack for making things happen, whether it's pulling together content, planning something from scratch, or figuring out the best way to bring an idea to life. A self proclaimed creative hobby collector and lover of all things outdoors, she balances structure with spontaneity and always brings a grounded, thoughtful energy to the team.
How we can work together
The Content Strategy Intensive
For founders who want a clear, strategic content plan for their business.
This three-session experience builds your 12-month content roadmap.
Covering your brand foundations, content-to-conversion strategy, and a system to help you show up consistently with purpose.
The Agency Partnership
For established brands ready to elevate their content with an experienced team of editors and content managers.
We handle the editing, design, and distribution of your content across social media, podcasts, and YouTube.
Our focus is on leverage, consistency, and brand recognition.