We help service based business owners take their content, systems, and online offers from “stuck” to seamless, with a highly-skilled in-house team you can trust.

We’re here to help you run your business like a CEO, not a one person show.

WHAT WE DO

At Collab Teams, we partner with ambitious service providers, creatives, and coaches who are ready to grow, but feeling buried under content plans, half finished funnels, and tech headaches. We’re the behind the scenes dream team that helps you finally show up consistently, build the systems you’ve been meaning to set up, and launch the offers you’ve had on your whiteboard or in your notes for way too long.

If you’re stuck in the busywork, unsure what to hand over, or knee deep in Google tabs trying to figure out “just one more thing”, breathe. We’ll help you clear the chaos, map the next moves, and start turning all that momentum into actual progress.

The short version - Your BIG ideas, deserve to come to life, there’s people that NEED what you have to offer, essentially we make that happen.

The Collab Teams Difference

You’re not just outsourcing tasks. You’re building momentum with a team that thinks like owners, acts like partners, and cares about your business almost as much as you do.

We bring ideas, strategy, and structure to the table. We help you see what’s possible, spot what’s missing, and fix what’s slowing you down, before you even have to ask.

Our team is highly trained and handpicked for their ability to think ahead, get things done properly, and make business feel lighter (not heavier).

From content management and funnel builds to launch support and backend systems, we’re in it with you, strategically, proactively, and always one step ahead.

Our Team

  • Petra Coulson

    OWNER & DIRECTOR

    Petra leads Collab Teams with a blend of big-picture thinking, calm leadership, and lived experience. After managing a team of 100 in a multi–seven-figure business, she launched her own events agency while navigating new motherhood, and quickly realised doing it all alone wasn’t sustainable.

    That insight sparked Collab Teams, a support agency designed to help founders run more successful businesses.

    These days, Petra is the chief of new ideas, guiding clients through strategy, recording new episodes of Wildly Successful, and making sure our team has everything they need to support our clients wholeheartedly, just like they support her.

  • Georgie Gniel

    TEAM LEADER & COLLABORATOR

    Georgie is our go to for all things websites, launch support, getting your online offers out into the world and supporting our team BTS. When she’s not deep in a site refresh or setting up a client’s masterclass, you’ll find her lifting some heavy things at CrossFit, running women’s events or supporting them within her coaching business. Georgie brings grounded energy, and a whole lot of heart to every project.

  • Bec Steensen

    COLLABORATOR

    Bec always has a project on the go, whether it’s building out a spreadsheet, planning a renovation, or deep diving into the best allergy-friendly recipe swaps. She is a lover of efficient tools, often has 300 metaphorical tabs open at all times, a soft spot for dogs and the great outdoors, she’s all about making things work beautifully and efficiently.

  • Alex Hiebert

    COLLABORATOR

    Alex brings ideas to life through creative, high impact video editing that captures attention and brings a vision to life. With a background in dance and a love for all things expressive, she’s happiest when she’s creating something from scratch. A adventurer at heart and self proclaimed professional yapper, she loves getting out of her comfort zone.

  • Erin McCosker

    COLLABORATOR

    Erin has a knack for making things happen, whether it's pulling together content, planning something from scratch, or figuring out the best way to bring an idea to life. A self proclaimed creative hobby collector and lover of all things outdoors, she balances structure with spontaneity and always brings a grounded, thoughtful energy to the team.

  • Mimi McGahey

    COLLABORATOR

    Mimi is all about bringing warmth, energy and creativity to everything she does—whether she’s building out content or supporting community engagement. She’s fuelled by coffee (or something fun), grounded by movement, and finds joy in meaningful conversations, good food, and well curated playlists.